In the heart of Melbourne’s well-known blue-ribbon suburb Toorak, is the only practice in Australia that provides Ophthalmology, Optometry as well as Optical dispensing expertise and services in one location. Eyescan is the home of a bespoke retail design by Studio Edwards, retail fit-out by Yarra Valley Commercial. Offering an immersive store space for customers, this retail install delivered raw yet refined, boasting a seamless blend of form and function.
Given the age and history of the site combined with the limitation of one front door access point, demolition was the biggest task to tackle resulting in five times the estimated bins before the fit-out could even begin!
The space reflected attention to detail and aesthetic sensibility as an extension of the business brand values. The materials chosen overlap and contrast. A frame unfolds to become a cabinet, an island display morphs into a seat. The dispensing desk wrapped in steel appears as if it floats above the Tardio Grigo porcelain tiled flooring. The inside perimeter showcases exposed brickwork. The original bricks used were a combination of a hollow 1950’s style as well as a 1960’s solid brick. Whilst this feature presents as a highlight, it was also one of the biggest challenges. A sand blasting specialist led the team in removing decades worth of paintwork affixed to the solid and hollow brick surfaces. After that, every brick was fully restored and re-painted.
In contrast to the exposed brick feature, blackened raw steel and American walnut timber cabinetry successfully highlights specific zones within the store. The purposefully subdued lighting provides an intimate setting. For instance, product displays provide illumination to the space.
From the Project Team
For Project Manager John Choureemootoo, the paintwork brought the space to life making that his highlight. John notes “The colour palette contrasts beautifully with the timber, steel and brickwork. The paintwork connects and complements the elements and features.” John adds “Elegant and sophisticated yet chic and contemporary, the space is well suited to its location and Eyescan’s discerning clientele”.
The Yarra Valley Commercial team deliverables included the CAD programming as well as inhouse production of all bespoke joinery items.