Viktoria & Woods Chadstone
Location
Australia’s largest shopping centre and renowned Fashion Capital, Chadstone, recently became home to the Viktoria & Woods’ Flagship store. The Yarra Valley Commercial team excitedly embraced their fourth collaboration with the client and design team. Delivering a true reflection of the premium Australian fashion brand showcasing features that include one-off pieces and customised finishes throughout discovered via a cleverly crafted curvaceous shop entry.Australia’s largest shopping centre and renowned Fashion Capital, Chadstone, recently became home to the Viktoria & Woods’ Flagship store. The Yarra Valley Commercial team excitedly embraced their fourth collaboration with the client and design team. Delivering a true reflection of the premium Australian fashion brand showcasing features that include one-off pieces and customised finishes throughout discovered via a cleverly crafted curvaceous shop entry.
Design
The highlight of this project came from working so closely with the innovative design team, GOLDEN, and the talented and visionary Viktoria & Woods group. In this industry, such synergy in collaboration is rarely experienced. At a glance, the space appears effortless and minimalist. Deception lies in the detail required to achieve such simplicity. The natural stone counter weighing up to 300kg is a handmade feature delivered on-site piece by piece, carefully constructed to create a stunning customer touchpoint. From the customised wall render to the hand-crafted product displays, illuminated clothes rails, and shoe plinths, it’s a fluid customer journey that showcases the Viktoria & Woods’ product in a gallery-like environment.
From the Project Team
Ash McCorkell, Project Manager for the Viktoria & Woods collection, comments, “It’s a pleasure to be working alongside such a brilliant and creative team where there is an actual meeting of the minds about the quality and outcomes required.” Ash praises the production team noting, “Producing these meticulously crafted pieces under pressure showcased the skills and expertise of this talented team. There is no challenge the YVC production and install teams didn’t embrace delivering over and above expectation with every piece.”
Photo Credit: Timothy Kaye
